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This time, the brand releases Minecraft-themed cereal under its Frosted Flakes brand.
March 20, 2023
Tony the Tiger made his gaming debut last year, and now he's leveling up his love of gaming once again with a new cereal inspired by the popular video game.
Cookie will be available October 23–30 at all Crumbl locations.
October 23, 2022
Kellogg’s has announced its latest partnership with Crumbl Cookies, the largest cookie brand in the U.S., to introduce the new Classic Krispies Bar cookie ft. Rice Krispies.
Company aims to spin off its cereal, plant-based businesses by end of 2023.
June 21, 2022
As independent companies, Kellogg said all three businesses can focus on their distinct strategic priorities, shape their own corporate cultures, and pursue profitable growth with more operational flexibility.